Adams Food Service is committed to protecting your privacy and the personal information you share with us. This Privacy Policy outlines how we collect, use, store, and protect your data when you use our digital platforms, including our website (http://www.adamsfoodservice.com) and mobile applications, or when you interact with us via phone or in person at one of our locations.

We may update this policy from time to time, so please check this page periodically to ensure you are happy with any changes.

Data We Collect

We collect personal and technical information to help us provide and improve our services.

a. Personal Information

We may collect the following information when you:

• Place an order through our website or app
• Contact us via email, contact forms, or phone
• Visit us in-store and provide your details
• Sign up for marketing or loyalty communications

Examples of personal data collected:

• Name
• Phone number
• Email address
• Delivery address or store preference
• Order history
• Any messages or feedback submitted through the app or website

Technical & Usage Data

When you use our website or app, we automatically collect certain technical data to help us improve functionality and user experience. This includes:

• IP address and device information
• Browser type, version, and operating system
• Screen resolution and time zone settings
• Login times, session durations, and navigation behaviour
• Page interaction data (e.g. scrolls, clicks, hovers)
• Referral sources and browsing history on our site

This data is collected using tools such as Google Analytics and other tracking technologies.

How We Use Your Information

We use your data to:

• Process your orders and deliver our services
• Communicate with you about your orders or support requests
• Improve our website, app, and customer experience
• Send promotional emails or SMS (if you opt in)
• Detect and prevent fraud or misuse of our services
• Fulfill any legal obligations

All data is processed in accordance with the UK General Data Protection Regulation (UK GDPR) and related privacy laws.

Cookies & Tracking

We use cookies and similar technologies to enhance your browsing experience and analyse website/app traffic.

Types of Cookies We Use:

• Essential cookies: Required for the site/app to function (e.g., keeping items in your basket).
• Analytics cookies: Used to understand how users interact with our site/app via tools like Google Analytics.
• Content delivery cookies: Help speed up the loading of images and other site content.

By using our website or app, you consent to our use of cookies unless you opt out via your browser or device settings.

Data Sharing & Third Parties

We do not sell or rent your personal data.

However, we may share information with trusted third parties who help us operate our business, such as:

• Payment processors
• Delivery platforms or drivers
• IT and hosting providers
• Analytics and marketing partners

Each third party is contractually obligated to keep your information secure and only use it for agreed purposes.

We are not responsible for the privacy practices of third-party websites linked to or from our platform. Always review their privacy policies independently.

Data Security

We take appropriate technical and organizational measures to protect your personal data from:

• Unauthorised access
• Accidental loss
• Destruction or damage
• Disclosure or misuse

Your data is stored securely, and access is limited to those who need it to provide our services.

Your Rights

You have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Object to or restrict how we process your data
• Withdraw consent for marketing communications at any time

To exercise these rights, please contact us at: